At this stage, we get to know our client and their project. We discuss our client’s backstory, the idea behind their product, the product’s basic features, product positioning, target audience, and desired results.

We search for and prepare UI references and create moodboards. The client then gives their feedback as to what they like and what they want to change so we know which way to go. After that, we create the very first concepts. Usually these are one or two screens demonstrating some of the app’s UI and functionality.

Now we design the actual UI. We draw screens and create animated prototypes to mimic user interactions and demonstrate the app’s logic. This way, our client can test the interface before the actual app is developed.